Why Video? For me because it offers so many ways to tell a story and quite simply because I love creating it! But why would considering video be beneficial to your business? Video can inform, inspire, entertain and offer a unique and personal brand experience. It can build depth to a digital platform, generate a following and effectively communicate a message or brand identity.
Video gives you the chance to speak directly to your audience from anywhere in the world, it evokes emotion and can easily be shared. It provides businesses and individuals with the opportunity to effectively communicate who they are and what they stand for and allows them to showcase their products in more detail than any other tool available to marketing could.
But don’t just take my word for it. Here are some interesting stats from wyzowl’s video marketing survey 2020:
- 96% of people say they’ve watched an explainer video to learn more about a product or service.
- 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 68% of people say they’d most prefer to learn about a new product or service by watching a short video.
- 92% of marketers who use video say that it’s an important part of their marketing strategy.
- 86% of people would like to see more video from brands in 2020.